Lubbock was incorporated as a community on March 16, 1909. It became the center of commerce, medicine, education and entertainment for all of west Texas and eastern New Mexico....

Lubbock was incorporated as a community on March 16, 1909. It became the center of commerce, medicine, education and entertainment for all of west Texas and eastern New Mexico. It was labeled the “Hub of the Plains.” Today, Lubbock is home of Texas Tech University and legendary ranching and music heritage. It is also a city of industry, technology, oil, agriculture, warehousing, medicine and culture.

Major annual events include the Panhandle-South Plains Fair and the Lubbock Music Festival. The Panhandle-South Plains Fair, held the last week in September, is one of the largest regional fairs in the state and draws a quarter-million visitors to pageants, contests and entertainment, as well as fair exhibits. The Lubbock Music Festival is held in September in the Depot Entertainment District and features popular musicians, many from West Texas.

West Texas musicians impacted the music scene and Lubbock’s own Buddy Holly played a major role. Follow his life in the Buddy Holly Historical Tour, which includes his church, a recording studio, high school and grave.

Lubbock lies on I-27/U.S. 84, which is a segment of the Ports-to-Plains Highway connecting the state’s heartland to coastal ports.

Lubbock Convention and Visitors Bureau: 800/692-4035. www.visitlubbock.org.